Top 8 Micro-Content Pieces - Is it a Deal Breaker?
The term"Micro-Content" could be defined as - it provides a vast amount of information that can answer the particular questions of the customer within only a few seconds. Also, it is essential for viewers.
It has been determined that the average attention duration is only 8 seconds, which is far more. This means that the majority of attention spans are lost. It could be that content with a long duration is an important role in establishing an emotional connection with others.
Through the use of Micro-Content, anyone can boost their content marketing strategies. The bites, bits, and promotional pieces of content are an excellent way to capture the attention of users. It brings people together and aids in increasing the lifespan of your information.
There are many ways in which Micro-Content can be utilized. Can help you with your strategy for content. It can be described as small chunks of content. It is possible to use the content in charts, images as well as quotations, GIFs, videos, etc.
Here, you can take the time to look at eight different types of micro-contents and their marketing effectiveness:
1. Micro-Video
The next phase of content marketing is entirely dependent on videos. Thanks to the internet, video is responsible for 90 percent of internet traffic. Most people prefer watching videos because it is more convenient to watch. It is also more efficient and entices viewers more. Vine is an introduction platform. Vine allows brands to communicate with their users. Nowadays, 6-10 seconds of video is changing to micro-video. Although the platform similar to Vine is gone, today the platforms such as Snapchat and Instagram can be used to upload videos.
2. Landing Pages
At this time it is common for landing pages to be most effective for all marketing. They allow people to concentrate on their offerings. However, this could be a problem in the case of unfocused content. The pages are an attempt to balance the selling and the sweeping. If you're someone who is driven by sales, then you will turn off more people. If you're gentle and friendly, you'll forget about the goal of your landing page. The landing pages that are successful are able to do an amazing job in delivering more value and convincing, as well as engaging and so on.
3. Stackable Content
Certainly, viewers can utilize different platforms. This makes it difficult to capture the attention of viewers and keep it. Based on the study that was conducted, it is estimated that the time frame for attention is now 13-7 seconds. This makes it difficult to capture the attention of users within the shortest timeframe. Thus, marketers must create a strong and stackable piece of content for their customers. Additionally, it helps them become more active.
4. Social posts
Do you know that more than 80 percent of Facebook users are on Facebook this day? Many entrepreneurs have faced an uphill climb because they don't realize the potential that social media has. But the strength is not in the platform, but in the content. If your social media posts aren't as effective or valuable. Then you don't expect the best in return from the social network.
However, if you are looking to increase traffic start by creating more engaging content for your social media users. To make it simpler for them to understand the details of what your service is all about. Be sure that your social posts are as effective as you imagined. When you create a compelling Micro-Content you should read through the headlines. And choose the words with care and other. This will help in capturing the attention of the user and create a positive connection with them.
5. Gifs Graphics
Interchange Format, which is also known as GIF is a brand new method to display moving images. Also that it's an image, but without any sound. It has now become an online trend. If you compare photos with GIFs it is clear they are more attractive and very captivating. GIFs are usually more appealing than videos since they require less effort and time to make them. GIF offers great entertainment value and the majority of people share it through the What's App or Instagram or Facebook platform. You'll be happy to be aware that GIF has reached millions of users who have sent GIFs each day. That's quite huge.
6. Case Studies - Micro-Content
As all are aware, content plays a crucial role within the channels of marketing. It is undisputed that content that is well-written can be a big factor when searching for customers who are interested in your services. A case study is likely to be well-thought-out and can help you to scale your advantage. By using an analysis of a case, one can draw a picture of a business plan. This usually requires storytelling abilities. After you've completed the storytelling part then your client can begin visualizing the possibilities of working together. If you conduct it correctly, they'll be eager to collaborate with you. Content plays an important aspect in creating strong relationships with your customers. When talking about Micro-Content, it is made clear that it only contains the information that is relevant. The best marketers are aware that Micro-Content is important in the creation of good marketing strategies.
7: Infographics - Micro-Content
If you're looking to make yourself stand out from the crowd, you must communicate the advantages of your service effectively. Therefore, you should consider infographics to increase the traffic on the internet by up to 15 percent. Infographics are able to easily draw attention and keep the interest of the people. In a poll, about 40% of marketers think that infographics aid in increasing engagement.
9. Ad Copy - Micro-Content
To sell or promote the product or service marketers must create content that is 130 characters. Additionally, they can create an engaging ad but only if they stand apart from other ads. It's not easy to have to write it in only 130 characters. It's also unlikely to be considered a possibility in this short way. But, it is important to remember the importance of ad copy for the success of a variety of advertising campaigns. It evolved with Adwords, Facebook, and LinkedIn.